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Showing posts from May, 2017

Content Marketing: The Best Approach

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No doubt, there is a too much of buzz going around content marketing today. Everyone is talking about what to do and what not to do. Everyone has their own views, objectives and references towards content marketing. All said and done, do we really have a best approach for content marketing?
Websites, social media platforms, newsletters, pod casts, web casts, etc. there is too much of content. But how can we really leverage these platforms and sync them all to get the best approach.
Although no approach can be suitable for every situation, however, there has to be a common starting point for everyone, be it a small marketer or a big marketer. Actually, when it comes to quality, the difference between small and big does not matter, what matters is the content.
Usually, consistency is the most common problem that content marketing efforts have to deal with. Generating unique content for too many platforms becomes difficult and thus, marketers tend to get lazy with their content marketin…

How to Create Social Media Plan? Three Simple Steps

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Are you still struggling with your social media marketing plan? Is there any particular roadblock?
How to connect with the target audience is the most common question asked by today's social media marketers. Although, there are several tools available to help marketers with social media, most of them still struggle with planning part.
In this article, you will find some important and simple steps to create your social media plan.
1) It's all about customer experience: We all know that the basic marketing plan begins with the understanding of the customers. However, nowadays, marketers need to think a step ahead in delivering right and precise customer  experience. To design a perfect customer experience, marketers need to think from the customers' persepctive by putting themselves into the latters' shoes. It is very important for marketers to understand and guide their customers to answer their queries with suitable answers. It is an ideal way to build brand loyalty an…