Showing posts from June, 2015

SEO: Are you Banging on Google Door Blindly?

Search engine optimization (SEO) has really come a long way and has really altered the way how it shows the search results to the users. The recent Google updates are more focussed towards delivering quality and relevance to the users for their searches. Days have gone when marketers can stuffed their pages with keywords and find themselves on the top of the search pages. Now, the momentum is tilted towards quality, relevance and most importantly, no-spamming attitude.

From Panda to Penguin, Google took a strong action against spammers and advocated for the clean and relevant search preference. Hence, it is very important to deliver relevance through your website. Apart from keywords, there are several others factors that we need to consider. It is believed that Google considers around 200 factors in its algorithm.

What you should do?

Here is a list of some actions items that can help you within your SEO efforts.

Update content regularly User-friendly navigation on websiteEnsure minimum …

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans?
Do you have exclusive strategies for them?
You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers.
I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value.
I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement.

Here are some tips that can help marketers to engage their Facebook fans.
Create Exclusive Content: I have often seen marketers delivering identical content on several social medi…