Showing posts from January, 2015

Social Media: How to Structure your Content for Engagement

We have often seen marketers talking about ROI for their social media marketing efforts. Majorly, marketers are more concerned with numbers to measure their marketing activities. However, I personally, feel that the engagement factor is missing its shine in the overall social media efforts. It has been observed that marketers are tend to focus more on clicks and leads and are missing the critical engagement value.

I have always believed that content is the only medium to drive that much-needed engagement for marketers. It is an effective and efficient medium to bridge the gap between brands and customers. Now, let’s talk about the ways to drive engagement with your content.

Focus on customers: It is always important to remember that every marketer should keep customers ahead in mind while deciding the content strategy. The content should be created in such a way that it should reflect customers’ issues and address their concerns. It has to be presented in a subtle and stable manner, wh…