Showing posts from August, 2012

Social Media: Improving Scope for Customer Opportunities

Social media has really elaborated the scope for customer management process through several engagement opportunities. Marketers can make enhanced use of available platforms, tools, and tactics to stay close to their target audience. This improved visibility is very much important to create constant networking prospects. 
Contracting to the traditional marketing methods, social media has gone ahead to enable marketers to track their customer interactions in real-time. Be it Facebook, Twitter, LinkedIn or any other online platform, marketers now have several occasions to be in-front of their target audience. These occasions help marketers convert their marketing communication into actual selling opportunities.
Improving scope for customer opportunities:
Yes, social media has really enhanced the scope for customer opportunities. Let's see how it has been done.
1) Better Engagement Prospects:  Social media platforms have provided marketers with better customer engagement process. Mark…