Showing posts from July, 2011

Using Social Media for CRM: An Overview

Customer management is the biggest task for any organization. Be it small or large, it is very essential for any business to keep their customers happy and satisfied. Traditionally, businesses have been using several CRM tools to see that they maintain sufficient customer loyalty towards their brands. However, some of the businesses lacked this ability due to financial and technical inefficiencies. This allowed large organizations taking the big pie of market share. However, with the emergence of social media marketing tools, even small businesses are finding ways to be a part of growing competition. Here is an overview of factors that can enable businesses keep their CRM efforts up and moving.

1) Catch the Ongoing Customer Momentum: It does make sense. It's your primary responsibility to catch the customer momentum. Be it customer query or new business lead, you need to be in the main stream to keep hold of them. The more alert you are, the more will be good for you. The more you…

Four Tips to Develop Strong Online Brand

Social media marketing is all about human. It's more about communications, conversations, and consistency. Your ability to converse strongly with target audience allows you establish, promote, and maintain strong brand in the online market. The more you care about your customers, the more are the chances of developing strong online brand for you. Here are some important tips that can help you develop strong online brand.

1) Being Human: Being human is very much important in today's online marketing scenario. Your ability to communicate and educate customers about products makes a real difference. It's not always about marketing, it's about engagement. Let the customers see your efforts to maintain quality interactions with them. This will certainly help you build strong customer loyalty and brand identity. Today, customers want vendors to pay extra attention to their concerns and causes. They want them their issues to be resolved as soon as possible to make most of the…

Social Media Quotes for You

Social media marketing is not only a medium for product branding, or advertising, it is a mind-set. Here's the short compilation of thoughts on social media marketing. This is an attempt to spread the word about social media marketing...

"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is."

- Scott Cook

"By creating compelling content, you can become a celebrity."

- Paul Gillin

"Activate your fans, don’t just collect them like baseball cards."

- Jay Baer

"Social Media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers."

- Valeria Maltoni

"Fans, Tweets & Likes are vanity. ROI is sanity. It’s up to you to decide how crazy you can afford to be."

- Lori R Taylor

"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we …

Social Media: Factors Determining Goal Measurement

It is very essential in any form of marketing to define goals to be achieved in a definite time span. This makes it easier for any online marketer to measure ROI for the marketing campaign. Social media differs in every aspect compared to traditional form of marketing when it comes to reaching out to target audience. Therefore, one cannot exposed to social media marketing with traditional mind set. Then, how one can set up goals for social media marketing to measure it. Here are some factors that determine your goals in social media marketing.

1) Understand your product and customers: I have often seen marketers rushing out to various social platforms to market their product without understanding the its product, and its benefits to the customers. It is very essential for any marketer to explore right audience on these platforms to market his product. It is very essential to pitch right product to the right customers, reducing the possibilities of miscommunication and misunderstanding…