Showing posts from August, 2010

Article marketing tips

1) Never use marketing language: Ezine directories have policies to reject articles filled with marketing language. The author is supposed to provide third party view on the subject he is writing. The overall format of article should be informative and educative, not mere marketing speech.

2) Focus on concept, than entity: These directories ask writers to focus more on the concept, targeting large audience, than a concentrated approach toward a company or brand. The author may include the brand name or its solutions in an attempt to explain the overall concept.

3) Keyword presence: While writing articles for these ezines, it is always essential to understand keyword importance. These directories allow writers to submit a list of keywords along with the article. Maximum presence of keywords in the article makes it easy to appear in the search engine results. Google keyword tool can be used to track important keywords for our topic.

4) Precise content: Readers look for information and …